Meta (Facebook) announced its “Avatar Store” with a virtual fashion show. Eva Chen, Director of Instagram Fashion Partnerships, and Mark Zuckerberg explained how we can dress and disguise our avatars in the metaverse. Of course, she was talking about digital clothing, in addition to well-known and expensive brands such as Prada, Balenciaga and Thom Browne.

Buying skins and other virtual items is nothing new, especially for gamers. But Meta wants to bring this concept to social media. According to Zuckerberg, “digital goods will be an important means of expression in the metaverse and the primary driver of the creative economy.”

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Meta has partnered with several clothing brands and we know there will be more. We will be able to “put” luxurious but digital clothes on our avatars on Facebook, Instagram, Messenger and – finally – in the metaverse on which Zuckerberg’s company is working.

Zuckerberg’s recent efforts are aimed precisely at convincing the world of the metaverse. The last store lays the foundations for the final goal, which is to create a huge virtual world that would somehow replace the classic internet. If this goal is achieved, having a unique avatar will certainly be very valuable and important for many people.

Avatars already work

Not everyone knows that Meta already allows you to create avatars. Currently, Facebook and Instagram constantly revolve around real photos and videos, but in the settings panel we can create a virtual version of ourselves and then use it in Instagram stories and comments on Facebook posts.

For now, we can only attach free clothes and items to avatars – available to everyone. The avatar shop will appear soon, and the prices of the virtual clothes remain secret for now.