The reason for Arnault’s decision was the appearance on Twitter of accounts such as ‘I Fly Bernard’ and ‘Bernard’s Airplane’ track Louis Vuitton co-founder’s flights, accusing him of contributing to environmental pollution. The subject became particularly hot in France this summer, following a proposal to tax the owners of private jets.
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Bernard Arnault sold the jet. He didn’t want to be followed on Twitter
“Still not a word of Bernard Arnault and LVMH on private jets,” Bernard’s Airplane tweeted on September 10.
A little over a month later, on October 17, Arnault confirmed the sale of said aircraft, on Radio Classique, owned by Louis Vuitton Moët Hennessy. – The result is that no one can see where i’m flyingbecause I travel on charter planes,” he pointed out. Arnault’s son Antoine, who was present at the radio studio, pointed out that there is another reason why his father’s business trips are kept secret. “It’s not good that our competitors can know where we are at all times,” he said.
