TikTok is currently one of the fastest growing social networks in the world. This information was recently provided by Sensor Tower in its “Q1 2022: Store Intelligence Data Digest” report. You can read there that in the ranking listing the most downloaded applications, TikTok occupies the first place. And both in the world and in Europe.
Sensor Tower’s estimates include global downloads on iPhones, iPads and Android devices between January 1 and March 31, 2022. From its launch in Q1 2021, TikTok had 3.5 billion downloads, making it into the top five apps (and the only one not owned by Meta) that can boast such a score.
As of early 2022, TikTok has been downloaded over 175 million times, surpassing 10 million downloads in the past nine quarters. By comparison, YouTube has exceeded the same threshold for eight consecutive quarters.
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Analysts are trying to answer the question of why or to whom TikTok owes such success. It seems that its creators well sensed the expectations of users of social networks, they use a unique algorithm and a diverse set of functions designed for different users of this type of media.
Among the recent updates offered by the creators of the TikTok app are interactive In-Feed add-ons that support ads, or a new feature to report comments (the Dislike button is used to indicate irrelevant comments or inappropriate).
Here are the five apps that have consistently held the top spot both globally and in Europe over the past four quarters: TikTok, Instagram, Facebook, WhatsApp and Telegram. However, the order in the world and in Europe is slightly different. While WhatsApp has been the most popular app on the App Store (iOS) in Europe for the past seven quarters, TikTok has retained the top spot on Google Play (Android) for the same period.
Ordering in Europe (iOS and Android) is as follows
(TikTok, WhatsApp, Telegram, Instagram and Facebook) and overall it’s a bit different (TikTok, Instagram, Facebook, WhatsApp and Telegram).
