For 63 percent According to respondents who browse the press and websites, what matters most is the news of the country – according to the report “Up to date pole, or how we consume news content”. This is stated by both women and men. The areas mentioned below differ significantly by gender. Women are much more likely to look for information about cultural and entertainment events in the broad sense. Men prefer sports.
– The study shows that Polish women and men are primarily interested in what is happening near them, in their immediate environment, that is, primarily in national news. News from around the world as well, but to a much lesser extent. Then there is sports, entertainment, some culture, finance and banking. – says Michał Wodziński, editor-in-chief of Upday Polska, to the Newseria Lifestyle news agency.
The report “Pole up to date, or how we consume information content” by the Upday Polska platform shows that news from the world of sports arouses the curiosity of 44.6 percent. men and one in six Polish women (15.2%). In addition, one in three Poles (35.2%) are interested in issues related to banks, financial markets and the consequences of economic and economic events. Among men, they are not much more popular. 40.6% of people try to keep up to date with news in this category. Polish.
– Men are much more interested in sports, but it must be said that women are much more interested in culture – emphasizes Michał Wodziński.
Women are more likely than men to search for information about concerts, festivals, events, exhibitions and other information from the world of culture (41.4%). Articles in this category occupy the third place among the most popular areas of interest among Polish women. Men, on the other hand, are the least likely to consult information on this topic (31.7%).
– 52 percent of women are interested in entertainment, what is happening in the world of celebrities and information from glossy magazines. The group of women we surveyed clearly states that they like gossip, that they like to get a glossy newspaper, a daily newspaper, the tabloid press and visit their favorite gossip site. But the other half of women either do not have time to get information of this kind or are really interested in culture, exchange rates and slightly more ambitious entertainment. They admit that gossip is not their main interest – said Michał Wodziński.
Information about the world of entertainment, leisure, different types of games, activities and competitions is read by 36.3 percent. Men.