The end of the year and the end of the World Cup in Qatar are two overlapping dates, until which most of the Polish Football Association’s sponsorship agreements were in effect.
PZPN loses major sponsors
On January 2, the union announced the end of cooperation with some of the team’s current sponsors.
“The Polish Football Association informs that at the end of 2022 the contracts with the official sponsors of the Polish national team: T-Mobile and OSHEE, as well as the official partners of the Polish national team: 99RENT and Ustronianka have expired” – we read in the statement of the Polish Football Association.
New PZPN sponsors
The union also wrote that it will inform the public in the coming days about the new national team partners with whom contracts have been signed from January 1, 2023.
– We are finalizing talks with our current, long-term and trusted partners, as well as new companies that want to invest in the sport – said PZPN General Secretary Łukasz Wachowski.
Ladybug might back off
In late December, the media released unofficial reports that Jeronimo Martins may withdraw from PZPN sponsorship, that is, the owner of the Biedronka channel. The brand has been supporting staff for 12 years. The cooperation was established just before the European Championships in Poland and Ukraine.
One of the reasons for the company’s decision was the confusion that had arisen around the staff. It’s the so-called bounty scandal, that is to say the alleged sharing of bonuses promised by the Prime Minister, always during the World Cup. The affair is actually the only thing that is still talked about in the media, even though for Poland the World Cup ended after the game against France on December 4. The disgust is so great that it could have resulted in millions in losses for PZPN.
She was gonna change things the dismissal of coach Czesław Michniewicz. On the day of the announcement of the end of cooperation with him, reports also appeared in the media that Biedronka could stay with the staff longer.
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