Popular smartwatch brand Noise has announced the acquisition of SocialBoat, an AI-powered women’s wellness platform, for an undisclosed amount. The move is part of Noise’s strategy to innovate in smart rings, particularly its premium Luna Ring wearable device.

Improve technical capabilities

The acquisition of SocialBoat is expected to expand Noise’s technology offerings and create specialized capabilities. Known for its artificial intelligence and expertise in women’s health, SocialBoat has been the highest-rated Indian app in the women’s health category. The platform uses artificial intelligence algorithms to analyze data from various sources, including wearable devices, and offers personalized recommendations on nutrition, fitness, menstrual health and general well-being. With this integration, Noise aims to enhance Luna Ring’s health tracking functionality, thereby benefiting women by providing them with comprehensive wellness support.

Development of Smart Ring technology

This acquisition coincides with Noise’s recent introduction of artificial intelligence capabilities in Luna Ring, making it the first brand in the world to integrate artificial intelligence into a smart ring. The addition of artificial intelligence aims to improve Luna Ring’s health and fitness tracking capabilities. As part of the acquisition, Swapnil Vats, co-founder and CEO of SocialBoat, joined Noise’s innovation team. Its experience in artificial intelligence in wellness applications is expected to further develop Luna Ring’s enhanced performance.

Commitment to innovation

Amit Khatri, co-founder of Noise, highlighted the strategic importance of this acquisition for Luna Ring. The goal, he said, is to further improve the experience of using smart wearable devices through artificial intelligence and specialized health analytics. The integration of SocialBoat’s knowledge into the Noise ecosystem aims to meet changing consumer needs and improve the technological capabilities of Noise products.

Overall, Noise’s acquisition of SocialBoat is a step towards increasing its technological skills in the smart wearable device sector. By combining its existing technology with SocialBoat’s AI capabilities, Noise aims to enhance its offering and redefine the smart ring experience.

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