“There is no need to convince anyone how necessary media education is, especially today in times of war in Ukraine and pandemic,” said Witold Kołodziej, chairman of the National Council of Media. broadcasting, during the opening ceremony of the CEM.

“Activities in the field of media education are included in the Broadcasting Act, and public media are required to raise awareness in society and teach a critical approach to media. The Center for Media Education, which was created at Radio Kielce, is the first such institution in Poland and I hope it will not last “- he noted.

The task of the Media Literacy Center is to learn to look critically at information and to distinguish between true and false information. Part of the exhibit is a fake news area where you can learn how misinformation messages are created.

“The Center for Media Education is an institution with the ambition to confront one of today’s greatest threats – disinformation. The Romans warned of the power of Carthage with the famous + Hannibal ante portas+, but then the threats had a clear defined shape. Today Hannibal doesn’t have a warrior’s face, he has an ever-changing, deceptive face, false information emerges,” said Janusz Knap, the president of Radio Kielce.

He added that when we learn to fight one form of disinformation, new ones arise, “deepfake is already lurking at the doorsteps, the most advanced form of lying, which in addition to the content and form of communication also changes the image of its author.”

“The work of the staff of the Center for Media Education will be devoted to helping in the identification and the fight against disinformation”, noted the president of Radio Kielce.

Visitors to the Center will learn about the history of the media. Particular attention will be paid to the radio. At CEM, you can see how radio technology has changed over the past few decades. Specialists will show how the radio materials were prepared on tape. On the other hand, you will also be able to see this process using state-of-the-art digital technology.

In a separate room, where the sound studio is located, visitors will “touch” the sound in Dolby Atmos technology, which is used by world filmmakers, game developers and television producers.

In turn, in a special studio, visitors will be able to prove themselves as news announcers or weather presenters. Several stands have also been designed, where the possibilities of modern visual technologies will be presented, for example the display of interactive images on a steam screen or augmented reality.

Workshops for organized groups will take place at the Centre. Course participants will also be able to visit Radio Kielce: they will enter the newsroom, the broadcast studio, and record the news service they have prepared. Currently, thematic educational tourist routes and lesson plans for school groups of students of different educational levels are being developed.

The opening of the Media Education Center accompanied the 70th anniversary of Polish Radio Kielce. (PORRIDGE)

Author: Wiktor Dziarmaga

thanks / mhr /