swiatsportu.pl connects to the website
goniec.pl
and will be called goniec.pl – Sport. The rebranding is the result of the long-term strategy of the Iberion media group, which aims to strengthen the flagship product. The desire to strengthen the leading position on Polish Facebook is the reason for the company’s decision.
The editorial staff of the two portals will be grouped together, and on the website
goniec.pl
additional sports categories will appear in the future. Portal
goniec.pl
will publish news, local, sports and entertainment content.
goniec.pl
will simultaneously develop its video channels on social networks – on TikTok, Facebook and YouTube, where numerous reports and comments on sporting events will be broadcast.
– Iberion has long been a leader in audience on Facebook. The combination of our projects will significantly increase our competitive advantage in this area in the near future – says Maksymilian Tomanek, COO and co-owner of Iberion.
The current director of Świat Sportu – Łukasz Kowalski will be responsible for the Sports section of the goniec.pl portal.
– Sport has been connecting people for a long time, and we want to convey good emotions to as many recipients as possible. Thanks to this connection, Świat Sportu fans will benefit from quality information and Goniec readers will have sports news at their fingertips – summarizes Łukasz Kowalski.
