TikTok is currently one of the fastest growing social networks in the world. This information was recently provided by Sensor Tower in its “Q1 2022: Store Intelligence Data Digest” report. It reads that in the ranking listing the most downloaded applications, TikTok occupies first place. Worldwide and in Europe.
Estimates made by Sensor Tower include global downloads on iPhone, iPad and Android devices between January 1 and March 31, 2022. From its availability until Q1 2021, the TikTok app has been downloaded 3.5 billion times , being in the top five applications (being the only one that does not belong to Meta) with such a result.
Since the start of 2022, TikTok has been downloaded over 175 million times, surpassing 10 million downloads in the past nine quarters. By comparison, YouTube has crossed the same threshold for eight consecutive quarters.
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Analysts are trying to answer the question of why or to whom TikTok owes such success. It seems that its creators sensed the expectations of users of social networks, use a unique algorithm and a diverse set of functions designed for various users of this type of media.
The latest updates from the developers of TikTok include interactive In-feed ad-supported add-ons and a new comment tagging feature (the dislike button to mark irrelevant or inappropriate comments).
Here are five apps that have held the top spots both globally and in Europe over the past four quarters: TikTok, Instagram, Facebook, WhatsApp and Telegram. The order in the world and in Europe is however slightly different. Although WhatsApp has been Europe’s most popular App Store (iOS) for the past seven quarters, TikTok has maintained its number one spot on Google Play (Android) over the same period.
Ordering in Europe (iOS and Android) is as follows
(TikTok, WhatsApp, Telegram, Instagram and Facebook) and overall is a bit different (TikTok, Instagram, Facebook, WhatsApp and Telegram).
