Thanks to this agreement, Tyskie, the current partner of PZPN and the exclusive supplier of beer, has the possibility to mark the commercial zones, to carry out sales and marketing campaigns in the stadiums during the matches of the national team.
– We are extremely proud to have persuaded Tyskie to move to the next level of sponsorship, ie from partner of the Polish Football Association to partner of the Polish national team. This category has not appeared in the sponsorship pyramid for many years, and yet beer is inseparably associated with sponsorship. During the World Cup, let’s all go to YOU! – encourages Grzegorz Stańczuk, Director of Marketing and Sponsorship of the Polish Football Association.
– We have been on Ty with the fans for years and we are happy that the cooperation in partnership with PZPN brings together various groups, unites to experience championship emotions at the highest level – emphasizes Tycjan Lewandowski, Tyskie brand manager.
On the occasion of the FIFA World Cup in Qatar, a limited edition of Tyskie Biała-czerwoni beer was brewed, with a unique packaging design inspired by a sports scarf.
Tyskie continues its long-term involvement in the Polish sports world. The brand was the sponsor of the Polish national team in the years 2005-2010. “Let’s raise the flags, let’s help our own” campaigns. From 2021, the campaign “Tyskie as a partner of Polish fans” is promoted by a spot with a wave of fans featuring Mateusz Borek and Karol Bielecki.
