Hyundai and Kia, official partners of FIFA until 2022, are particularly concerned about the economic consequences of the World Cup. Hyundai therefore offers special ‘GO! Brasil’ series, accompanied by a financing offer (rent-free for the first three months) for the purchase, lease with option to purchase or long-term lease, of the i20, i30 and ix35. The offer runs until July 31, 2014. The network is open on the weekend of June 15 and 16; to that end, Hyundai is offering a trip to Rio for a quarter-final match until June 14 for customers who have taken a test drive. Enough to try to revive sales, which had practically halved in 2014 for the Korean manufacturer in France.
At Kia, the Cee’d, Cee’d SW, Carens and the aptly named Rio benefit from a limited series “Fifa World Cup Edition”, only 350, 150, 400 and 50 copies respectively. As part of ‘Guaranteed Brazilian Escape’, Kia is also offering a trip for two to a quarter-final. And in Paris, a 67-metre-long ship will be installed in the Port des Champs-Elysées, near the Grand Palais, which will be equipped as a place for catering and relaxation, as well as for watching matches on a big screen. This “Kia Cabana” will be valid throughout the competition, from June 12 to July 13, with pre-registration online. Finally, Kia will take 5 sick children to the World Cup through the “Make a wish” operation.
The World Cup is also a meeting for French manufacturers. Citroën, sponsor of the French football team, offers the limited series “Passion Bleus” on C3, C3 Picasso, C4, Nemo and Berlingo Multispace, with the equipment offered: MP3 CD car radio, air conditioning and metallic paint. Peugeot, for its part, has made a football trip around the world from March 5 to June 12 as part of ‘Kick it to Brazil’. And at Renault we transformed ‘French Touch’ into ‘French Tãouch’, using two advertising clips with a Brazilian accent featuring actor Nicolas Carpentier to promote the open days (from 12 to 16 June), promotions across the range, financing offers and the chance to win a Clio or a holiday. On the equipment manufacturer side, tire manufacturer Continental is also a sponsor of FIFA. So if you buy tires from the brand from the Midas network, you can win a trip with a match to Brazil and tickets to international matches… in France, among others. Finally, MotorVillage of the Fiat Group in Paris takes advantage of the World Cup to hold a specific exhibition, including a 500 in the colors of Brazil and another with the image of the Squadra Azzura, of which Fiat is also one of the best known is. sponsor. The matches are also broadcast locally. For a month, the car will also live to the rhythm of the football competition. Awaiting the start of his own World Cup this fall in the Porte de Versailles.
